The Truth About Outdoor Advertising Effectiveness

As technology has developed throughout the years, professionals have come up with some extremely creative and technologically advanced marketing tactics. The drastic rise of digital marketing has provided many opportunities for companies to market themselves in a unique way. However, there has been an avenue for marketing in front of our eyes for years: vehicles.

An effective space to advertise is right in front of our eyes everyday – from driving to work, to driving to the grocery store, to driving our kids to soccer practice. There are vehicles wherever we turn – no matter the road – and promoting our businesses on their surface can be very unique and effective.

According to statistics, businesses who have opted to display their company graphics on their vehicles/trucks have greatly benefitted from increased brand awareness at a cheap price. There is no other form of advertising that has a lower cost per impression than wrapping your vehicle, as it can produce thousands and thousands of impressions per day.

Another benefit of wrapping your vehicle is it can be an effective tool both when you’re driving on the roads and when it’s parked. As you drive, you’ll capture attention from other drivers. When it is parked (especially in a high-traffic location), it can still get just as many impressions when not in use. Many small businesses have reported that utilizing outdoor advertising was one of the smartest investments that they have made when it comes to promoting their business.

Overall, the effectiveness of outdoor advertising – especially on vehicles/trucks – is extremely high. You are able to promote your small businesses each and every day in various locations at a very low cost per impression. Crystal Coast Graphics specializes in vehicle and boat (and just about anything else!) wraps that can help your business be seen. Contact us today to learn more about our procedures and expertise – we’d love to meet you!